B.K. Chaturvedi
Showing all 21 books
This edition is redesigned for academicians and media professionals and researchers in eight chapters. It provides comprehensive information of the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, budgeting and decision-making, technological innovation marketing research and analysis, strategic management, and public relations. It also provides media-based cases that promote the ...
The present edition is a critical analysis and application of operations management with new technologies in supply-chain management. How companies’ boundaries blur in the integrated and globalized context in the age of e-business is main thrust book. This book is followed by improving supply chain information velocity, product customization, and cost through extended enterprise applications. How information technology and automated processes enable mass ...
This book examines the concept of corruption, its ethical interface, and its measurement. It looks at economies of about 150 countries in different income groups and using cross-country regression analysis estimates how corruption impacts their economic growth. In the light of experience of some major global economies, it suggests a strategy for meeting the challenge of political and petty corruption. It identifies the drag effect of low incomes on the ability of ...
The book entitled Mass Communication: Principles and Practices is a comprehensive and critical study of the different dimensions of the process of communication. Newspapers, magazines, radio, television and, of course, the internet are the vital ingredients of mass communication. It is remarkable to point out that the application of some form of media is the hallmark of the discipline of mass communication. The distinguishing feature of this book is that it has ...
Faith, Fairs and Festivals of India : This volume is intended to be a comprehensive compendium of all that is culturally Indian ; for faiths, fairs and festivals give but only a superficial glimpse into a country’s ethos that is why their details have been preceded by an in-depth analysis of how these ceremonies and associated rituals have come to be created and what they actually convey. The three appendices have been added in the end to help the reader either ...
What is the significance of the cast-mark called Tilak, marked with a typical red-coloured powder with bits of rice sprinkled on it? Why the monosyllable sound 'OM' or 'AUM' is accorded so much importance? Why the figures 11, 21, 51, 101 etc. are chosen while giving some monetary gift to anyone in India? What is the reason behind adding one to the round figure while making a donation or gifting some rupees as a gift to someone, particularly on auspicious ...
The Srimad Bhagwat itself is believed to be the gem among all the sacred Puranas as it emphasizes on the devotion to Lord Vishnu’s incarnation, Lord Krishna. It is believed to have been authored by the great sage Vedavyasa when he felt a great unrest troubling his soul after authoring the Mahabharat. Although this Purana itself is believed to be a part of Skanda Purana, It is its lyrical beauty and devotion to Krishna that made it most popular. It enlists 22 ...
Goddess Durga reigns supreme as ther Mother Goddess, amongst the Goddesses worshipped by Hindus. Although there are innumerable forms of Goddesses and ultimately all are one, yet Durga-form is the most popular one. She is that Mother Goddess whose glory is ineffable. She is terrible, dreadful, kind-hearted, benign - all combined. Perhaps her form assimilates the varied concepts of Goddeses that have been prevalent from time immemorial. The description about ...
Puranas are almost like an encyclopaedia listing the human achievements in this part of the world till the time they were edited or compiled. In every cycle of time the master editor called Vedavyas emerges to edit, vet and compile these records. Their significance is enormous even in the present, as they give a peep into the distant past of Hindus when the world was evolving and the psyche of the race was being formed. These Puranas record the arguments ...
Puranas are almost like an encyclopaedia listing the human achievements in this part of the world till the time they were edited or compiled. In every cycle of time the master editor called Vedavyas emerges to edit, vet and compile these records. Their significance is enormous even in the present, as they give a peep into the distant past of Hindus when the world was evolving and the psyche of the race was being formed. These Puranas record the arguments ...
Puranas are almost like an encyclopaedia listing the human achievements in this part of the world till the time they were edited or compiled. In every cycle of time the master editor called Vedavyas emerges to edit, vet and compile these records. Their significance is enormous even in the present, as they give a peep into the distant past of Hindus when the world was evolving and the psyche of the race was being formed. These Puranas record the arguments ...
The Mahabharat written by the great Sage Vedvyas is reckoned as one of the topmost epics of the world. This celebrated epic throws much light on the ancient Indian culture and civilization and the various aspects of its moral, social, political and religious life of that era. It is veritably encyclopedic in its form because it gives full details of the developments achieved by the mankind till that time. The epic itself claims to contain everything which is ...
Puranas are almost like an encyclopaedia listing the human achievements in this part of the world till the time they were edited or compiled. In every cycle of time the master editor called Vedavyas emerges to edit, vet and compile these records. Their significance is enormous even in the present, as they give a peep into the distant past of Hindus when the world was evolving and the psyche of the race was being formed. These Puranas record the arguments that ...
Puranas are almost like an encyclopaedia listing the human achievements in this part of the world till the time they were edited or compiled. In every cycle of time the master editor called Vedavyas emerges to edit, vet and compile these records. Their significance is enormous even in the present, as they give a peep into the distant past of Hindus when the world was evolving and the psyche of the race was being formed. These Puranas record the arguments that ...